Passionate and motivated creative professional with over forty years of experience writing, designing, and art directing successful marketing materials for a diverse range of consumer products and lifestyle brands. Brings advanced levels of creativity, productivity and leadership to collaborative marketing teams that strive to engage target audiences with compelling stories and enriching experiences.

KEY CAREER ACCOMPLISHMENTS:

• Lead the design and development of a complete branded Shopify ecommerce website for a home technology manufacturer, including wire-framing, all copy and image content creation, pre-launch testing, and final implementation, within a 6-month timeframe

• Lead designer for a complete retail packaging re-design for a leading adventure travel gear brand, including style guide design and development, planogram configurations, original line-art illustration, and production management, converting over 850 unique new, in-line, and SMU product packaging structures within a 9-month timeframe

• Principal member of the Hot Wheels™ brand packaging re-design team, developing new standards and style guides for all new, in-line, and collectible toys for national & international markets, and lead designer for the entire line of packaging prototypes for the 1996 NY Toy Fair

• Partnered with MLB™ and NFL™ teams, and major non-profits, developing promotional assets and commemorative products for fund raising events

• Lead designer for new product launches, cross-platform promotional campaigns, and co-op partnership campaigns for a wide range of brands

• Expanded the role of an in-house graphic designer to art director by coordinating the needs of the other 12 North American satellite offices of a global travel company through one source, resulting in improved brand standards and representation, more versatile and universal marketing assets, and reducing annual marketing expenditures by $60k within one year

• Established, led and expanded in-house art departments for several advertising agencies and in-house environments, managing daily design and production schedules, and creative services purchasing

SKILLS

Project Management
Art Direction
Editorial Layout
Graphic Design
Package Design
POP Design
Motion Graphics
Web Graphics
Copy Writing
Production